The City of London is a global leader in financial and professional services, but not everyone knows that it also invests significant sums in communities and causes to change lives and make a wider positive impact on society.

City Giving Day is a simple but impactful initiative that enables City companies and employees to celebrate and showcase their philanthropic and volunteering achievements and encourage others to get involved.

On Tuesday 24th September 2019, the City will unite behind a common cause to raise money, recruit volunteers and have fun.

Download Supporters List

Aim for 2019

City Giving Day has grown year on year since it was launched in 2015.
313 companies were involved in 2018.

Our aim is to inspire even more organisations to get involved in 2019 growing to 400, not only in London but in other cities around the UK.


On City Giving Day your business can:

  1. Create its own day of activity:

    • Fundraising events (cycle challenges, bake sales etc)
    • Showcasing the work of your charity partners
    • Volunteering with charity partners or running mentoring sessions for charities or young people,
  2. Or take part in one of the City Giving Day events organised by The Lord Mayor’s Appeal:

    • Tour de City static bike challenge
    • City Walk
    • Treasure Hunt
    • Quiz Night

  3. Bring their City Giving Day events to life by:
    • Downloading some of our online resources - posters, digital signatures, etc.
    • Ordering some City Giving Day materials - roll up banners, selfie frames and tshirts


Register your organisation now

Leading Lights

City Stories

M&G Prudential is delighted to be a Founding Patron of The Lord Mayor’s Appeal to help create A Better City for All.

It was great to welcome in 2017 the three Lord Mayor’s Appeal charities - Samaritans, Place2Be and OnSide Youth Zones – to the family of charities that M&G Prudential supports.

Since then, the strategic focus of the Appeal on building an Inclusive, Healthy, Skilled and Fair City has given real impetus to our efforts with our own employees and our local community, particularly in destigmatising mental health issues, encouraging more diverse applicants to our industry, and helping improve financial literacy and other key skills in schools.

Making inroads

  • Year on year growth
  • £450,000 £450,000 raised for charities and community groups.
  • 5,000 5,000 new volunteers recruited.
  • 300+ 300+ charities benefited.

A high impact way
of raising awareness

I’d really recommend getting involved in City Giving Day because it’s a short, sharp, high impact way of raising awareness of all the opportunities there are, to work with the charities.

The charities are very wide ranging, all doing great work within their communities; the day really raises your employee participation in making things better in society.

A number of colleagues are training to be Samaritans, and this is the vehicle that encouraged them to do that.

Gareth Jones
HR Director, M&G


Sign up now

Be part of City Giving Day 2019 and come along to one of our engagement breakfasts throughout the year

Register now

Related links

Next Steps

  • Get

    With your support, we can make an unprecedented change to help one million people thrive.

    Your donation will make a lifetime of difference

    How to Donate

  • Our Initiatives We offer four exciting leadership programmes to change workplace cultures, the impact of which we are building on year on year.
  • Corporate Partnerships Join the Lord Mayor's Appeal as a Corporate Partner and together we will work to create 'A Better City for All'.