A pioneering City-wide mental health campaign, led by the Lord Mayor’s Appeal, which aims to reduce the stigma of mental health in the workplace and dispel the myths around mental health in the workplace and to raise awareness of wellbeing.

In partnership with Barclays, Business Healthy, City Mental Health Alliance, Mind and City A.M, the campaign will do this by encouraging employees who have experienced mental health problems to share their stories with colleagues via a video message or other medium.

Our mission: Committed to changing attitudes towards mental health in the City: Organisations collaborating to build inclusive workplace cultures. Reducing stigma, dispelling myths and improving employee wellbeing for good.

Register below to receive your ‘This is Me - in the City’ Employers 'how to participate' Guide and to be invited to the 2017 launch event where you can find out more about the initiative and the support available.


Alongside This is Me - in the City, The Lord Mayor's Appeal launched The Green Ribbon Campaign for Mental Health Awareness Week. Find out more here.

This is Me 2017

In 2017 we are looking to build on this success and encourage more companies to participate to help reduce the stigma and end this crippling taboo. Since the launch in February 2017, already over 100 companies are signed up!

‘This is Me - in the City’ is based on a highly successful campaign first developed by Barclays, who have successfully run it for four years and have seen a significant change in the culture and the way mental health is talked about within their organisation.


2017 Breakfast sponsor:

Key Partners:

  • Business Healthy Logo

This is Me, in Numbers

  • 250 Companies registered
  • 40 Organisations launched the campaign and shared employee stories
  • 100 Over 100 employees shared their personal mental health stories
  • 420,000 Reaching up to 420,000 people

2016 - Companies

  • Aberdeen Asset Management 
  • Aon 
  • Baker & McKenzie LLP 
  • Bank of England 
  • Barclays 
  • Byrne Dean Associates Limited 
  • Channel 4 
  • City and Guilds 
  • City of London Corporation 
  • Clifford Chance 
  • Credit Suisse 
  • Deloitte LLP 
  • Deutsche Bank 
  • Herbert Smith Freehills 
  • Hogan Lovells 
  • J.P. Morgan 
  • KPMG
  • Linklaters
  • Macquarie Group Limited 
  • Mayer Brown 
  • PwC 
  • Transport for London