The Initiative

Imagine seeing thousands demonstrating their commitment to help #endthestigma during Mental Health Awareness Week by wearing a green ribbon.

The Lord Mayor’s Appeal, as part of This is Me, is running the Green Ribbon Campaign to help #endthestigma of mental health for the second year running from 14 - 18 May 2018, building on the inspiring impact of This is Me storytelling. Sometimes organisations aren't ready for storytelling so you don't have to have run This is Me to wear a green ribbon. All we ask is that you help us raise awareness to #endthestigma!

Order your ribbons

Key Learning

  • 150,000

    Aiming for over one hundred and fifty thousand green ribbons to be worn by employees in Mental Health Awareness Week

  • 160

    In 2017, ribbons were worn across more than 160 organisations

  • 10

    Ten iconic buildings in London were lit up green, including the Bank of England and walkie talkie.

  • 97%

    97% of organisations surveyed said the green ribbon will show employees who have mental health problems that colleagues do care and want to support them.

The Green
Ribbon Campaign

Together we can #endthestigma of Mental Health

More Information

The Ribbons: The green ribbons and pin badges will be supplied with a backing card with details of the campaign. There are two versions of the ribbon available; one for London and one for outside London.

Cost: All we ask is that you cover the cost of the ribbons which include postage. These are 45p per ribbon and £1 per pin badge. Branded display boxes can be ordered at a cost of £5 per box. Fundraising tins are also available if you wish to ask your employees for a donation.

Delivery: Order now to get your ribbons ahead of Mental Health Awareness Week.

Support materials: Once your ribbons are ordered, you will be emailed a toolkit with advice about how to roll out the ribbons as well as templates to help you promote the campaign.

Making an Order

Ahead of Mental Health Awareness Week (14th - 20th May 2018), we made our Green Ribbon campaign bigger and better than last year with both the same Green Ribbon as last year and a shiny new pin badge so that we can show our support for ending the stigma all year round! 

Orders for Green Ribbons to arrive in time for Mental Health Awareness Week have now closed, but as the ribbons do not have a date on them, if you are interested in ordering some Green Ribbons for another event, please do send us an email diversity@thelordmayorsappeal.org.

 

The Green Ribbon
(approx. W55mm x H75mm)

The Green Ribbon Pin Badge
(approx. W30mm x H30mm)

Additional Resources

We want to make it as easy as possible for you to run your Green Ribbon campaign internally, which is why we provide a Toolkit with every order. If you're looking for a bit more to flesh out the campaign, why not use some of the resources here?

From digital signage to email signatures, you will be able to download all sorts of resources to support your campaign. If you want to support us online, why not add the Twibbon to your social media profiles or join our Thunderclap? Don’t forget to let us know @LMAppeal and #endthestigma!

Green Ribbon Campaign email signature

Get
Involved

Register to receive your ‘This is Me’ Employers Guide and to be invited to the 2018 launch event where you can find out more about the initiative and the support available.