• #EndTheStigma

    Every year The Lord Mayor’s Appeal runs the Green Ribbon campaign to mark Mental Health Awareness Week and World Mental Health Day, asking businesses to wear green ribbons as a sign of solidarity and support for mental health, and a commitment to #endthestigma. Through This is Me and the Green Ribbon campaign, we enable organisations to support their employees with their wellbeing.

    The Green Ribbons:
    • Create a visible movement of support for ending the stigma.
    • Show those struggling that there is support and that they are not alone.
    • Demonstrate the level of support for wellbeing within your workplace.
    • Encourage people to share their story to create inclusive workplace cultures.

    In May 2020 we ran our first digital campaign, as COVID-19, social distancing, and isolation meant that colleagues and businesses could not gather together. It was hugely successful, and we want to build on it for World Mental Health Day.

    We think it is important that mental health is still visible, so we are creating a virtual movement of support. Some people are back in the offices whereas some people are working remotely, but wherever we are, we can still support one another.

    So, for World Mental Health Day 2020, taking place on Saturday 10 October 2020, we have created materials and assets to support your internal activity and show your commitment to ending the stigma by being part of a global campaign.

    We want you to:
    1. Share stories to #endthestigma for everyone, everywhere.
    2. Wear a Green Ribbon to #endthestigma for everyone, everywhere.
    3. Give a Green Ribbon to #endthestigma for everyone, everywhere.

    We hope that you are able to join us to #endthestigma around mental health for everyone, everywhere.

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  • The Green Ribbon Campaign's Impact

    Over 330 businesses took part in the Green Ribbon campaign in 2019

    Ribbons were worn in 101 towns and cities around the world

    Over 170,000 ribbons worn nationwide

  • #endthestigma with the Green Ribbon campaign   Get yours now


Is there a theme?

The theme for 2020’s World Mental Health Day is ‘Greater Investment – Greater Accesses. Everyone, everywhere. ’ It demonstrates how important it is to widen access and participation to mental health for all people, no matter who they are or where they are.

What are we offering?

We are offering a range of digital assets this year to help raise awareness around mental health, as well as our physical Green Ribbons and Green Ribbon pin badges. Whether you want to take part in one activity, or encourage your employees to participate in a number, we have a variety of different options available to help you mark World Mental Health Day 2020 on 10 October.

How do I get involved?

Simply download the resources that you would like to use from our Green Ribbon website. We want to make it as easy as possible for you to take part in the campaign online, so you can also download Green Ribbon toolkit with further instructions on how to plan and share your campaign with your networks and colleagues, and support one another to #endthestigma.

Why do you need my details to download the digital resources?

We ask for your details so that we're able to measure the impact of the virtual campaign by tracking the number of downloads, and to stay in touch with you about future campaigns. We understood from our May campaign that the download process was arduous, so we will be making amendments to the system in preparation for our 2021 campaigns.

Is there a cost?

You are welcome to donate to The Lord Mayor’s Appeal if you’d like to raise money to help #endthestigma, though the campaign’s primary aim is to raise awareness around mental health.

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For more information on our response to Covid-19 / Coronavirus please go here →