The Initiative

Imagine seeing thousands demonstrating their commitment to help #endthestigma during Mental Health Awareness Week by wearing a green ribbon.

The Lord Mayor’s Appeal, as part of This is Me, runs the Green Ribbon Campaign to help #endthestigma of mental health, building on the inspiring impact of This is Me storytelling. Sometimes organisations aren't ready for storytelling so you don't have to have run This is Me to wear a green ribbon. All we ask is that you help us raise awareness to #endthestigma!

Order your ribbons

Key Learning

  • 200,000

    Green ribbons worn by employees in Mental Health Awareness Week 2018

  • 250

    In 2018, ribbons were worn across more than 250 organisations

  • 30

    Over thirty iconic buildings in London were lit up green, including the Bank of England and walkie talkie.

  • 97%

    97% of organisations surveyed said the green ribbon will show employees who have mental health problems that colleagues do care and want to support them.

The Green
Ribbon Campaign

Together we can #endthestigma of Mental Health

More Information

The Ribbons: The green ribbons and pin badges will be supplied with a backing card with details of the campaign. There are two versions of the ribbon available; one for London and one for outside London.

Cost: All we ask is that you cover the cost of the ribbons which include postage. These are 45p per ribbon and £1 per pin badge. Branded display boxes can be ordered at a cost of £5 per box. Fundraising tins are also available if you wish to ask your employees for a donation.

Delivery: Order now to get your ribbons ahead of Mental Health Awareness Week.

Support materials: Once your ribbons are ordered, you will be emailed a toolkit with advice about how to roll out the ribbons as well as templates to help you promote the campaign.

Making an Order

We encourage employees to wear their green ribbons during Mental Health Awareness Week (May) so that collaboratively we can create a sea of green! There is no time like the present so put in your order early or perhaps you would like some green ribbons for another event.

Please send the quantity of ribbons / pin badges / display boxes /collection tins, along with the date you would like them by and the delivery address by email to Online payment will be available online shortly.


The Green Ribbon
(approx. W55mm x H75mm)

The Green Ribbon Pin Badge
(approx. W30mm x H30mm)


It's never too early to order your Green Ribbons for Mental Health Awareness Week 2019 (13 - 19 May)! Both ribbons and pin badges will be delivered to your organisation from April 2019 onward, but ordering now guarantees your involvement in this nationwide initiative.

Total cost payable: £0.00

Delivery Details

Additional Resources

We want to make it as easy as possible for you to run your Green Ribbon campaign internally, which is why we provide a Toolkit with every order. If you're looking for a bit more to flesh out the campaign, why not use some of the resources here?

From digital signage to email signatures, you will be able to download all sorts of resources to support your campaign. If you want to support us online, why not add the Twibbon to your social media profiles or join our Thunderclap? Don’t forget to let us know @LMAppeal and #endthestigma!

Green Ribbon Campaign email signature


Register to receive your ‘This is Me’ Employers Guide and to be invited to the 2018 launch event where you can find out more about the initiative and the support available.