• #EndTheStigma

    This year, for Mental Health Awareness Week 2020, we are encouraging employees to digitally share green ribbons to show their support for ending the stigma around mental health in the workplace.

    The Green Ribbons:
    • Create a visible movement of support for ending the stigma.
    • Show those struggling that there is support and that they are not alone.
    • Demonstrate the level of support for wellbeing within your workplace.
    • Encourage people to share their story to create inclusive workplace cultures.

    The impact of COVID-19 means that the mental health of employees is more important than ever. Through This is Me and the Green Ribbon campaign, we want to enable organisations to support their people with their wellbeing. The physical community that the Green Ribbon campaign usually builds is not possible due to social distancing, but we think it is important that mental health is still visible, so want to create a virtual movement of support.

    In 2019 we sold over 170,000 Green Ribbons and Green Ribbon pin badges to companies based from Aberdeen to Cornwall. We saw high profile buildings from the Houses of Parliament to Mansion House, Guildhall to Emirates Stadium, lit up green to show solidarity.

    This year we are going digital, and have created materials and assets that can help you spread the Green Ribbon message online. As well as wearing a green ribbon on your profile picture, we want you to be able to give one, digitally, to a colleague or employee to share kindness and connect at during these strange times. The idea is that by sharing a green ribbon you can show your support and solidarity for positive wellbeing, no matter where you are. It’s an opportunity to come together, even at this time when we are apart.

    This year we are asking you to share the digital Green Ribbon far and wide, and #endthestigma.

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  • The Green Ribbon Campaign's Impact

    Over 330 businesses took part in the Green Ribbon campaign in 2019

    Ribbons were worn in 101 towns and cities around the world

    Over 170,000 ribbons worn nationwide

  • #endthestigma with the Green Ribbon campaign   Get yours now


What are we offering this year?

We are offering a range of digital assets this year to help raise awareness around mental health. These include origami green ribbons, mindful colouring sheets, social media cover photos, posts, email signatures, and digital signage. Whether you want to take part in one activity, or encourage your employees to participate in a number, we have a variety of different options available to help you show kindness to yourself and others.

How do I get involved?

Simply download the resources that you would like to use from our Green Ribbon website. We want to make it as easy as possible for you to take part in the campaign online, so you can also download Green Ribbon toolkit with further instructions on how to plan and share your campaign with your networks and colleagues, and support one another to #endthestigma.

What has this to do with kindness?

The theme for 2020’s Mental Health Awareness Week is ‘kindness’ and we believe that showing support for a colleague is a kind act that anyone can do, and spending time engaging in an activity shows kindness to yourself.

Is there a cost?

You are welcome to donate to The Lord Mayor’s Appeal if you’d like to raise money to help #endthestigma, though the campaign’s primary aim is to raise awareness around mental health.

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For more information on our response to Covid-19 / Coronavirus please go here →