Our Strategy

Collaboration across the City

2020 has been a challenging year for all of us and these difficult times have meant that the work of The Lord Mayor’s Appeal and its charity partners has been more important than ever. 

How does it work?

Through its work, the Appeal has continued to bring the City together, providing excellent learning, development and engagement opportunities for employees through its initiatives Power of Inclusion, This is Me, She Can Be and City Giving Day.

I am delighted that the Appeal has adapted to the changing circumstances and continued to keep in contact with its supporters and beneficiaries effectively. We have taken our initiatives online, creating a City that is Inclusive, Healthy, Skilled and Fair.

There is much more work to do but we continue to be ambitious, collaborating with you, our supporters, to make a transformational impact and create A Better City for All.

Along with my colleagues Alderman Vincent Keaveny, Alderman Sir Peter Estlin and Alderman Sir Charles Bowman, we are extremely grateful for all the support we have received from corporate partners, livery companies and individuals.

They have enabled us to deliver financial help to our exceptional charities who are tackling society’s most pressing needs through innovative projects, resources and delivery.

There is much more work to do but we continue to be ambitious, collaborating with you, our supporters, to make a transformational impact and create A Better City for All.


Alderman William Russell 
The Rt Hon the Lord Mayor of the City of London

“The collaboration and backing of City businesses, linked with the convening power of the Lord Mayor, and the dedication of our charity partners, has enabled us to continue to achieve our common ambition to create an Inclusive, Healthy, Skilled and Fair City.”

Alderman Vincent Keaveny

    An inclusive city Opening up the city to everyone
    A healthy city Embracing conversation about mental health
    A skilled city Empowering young women
    A fair city Giving equal access to opportunities
“This has been a particularly challenging year and the impact on mental health and wellbeing must not be underestimated.
I am so proud of the work that the Appeal, Samaritans and Place2Be are doing to support people and children with their mental health and wellbeing.”

Alderman Sir Charles Bowman

    Place2Be Making a lifetime of difference to children.
    OnSide Youth Zones Somewhere to go, something to do, someone to talk to.
    Samaritans One life lost is one too many.
    The Duke of Edinburgh's Award Life-changing experiences for young people
“Young people are the future of this country and this year has had a particularly challenging effect on them and will continue to do so for many years.
The work that OnSide Youth Zones and The Duke of Edinburgh’s Award does with young people, who are often from the most deprived areas of London, can be life changing, giving them the skills for both life and employment We are delighted to support them in achieving this.”

Alderman Sir Peter Estlin

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