A New Solution

We are delighted to announce the new Lord Mayor’s Appeal strategy for 2018 – 2020, following a detailed research project with over 200 organisations, charities, experts and thought leaders.

We aim to have a transformational impact on people’s lives by bringing together businesses, neighbouring communities, employees and charities to find solutions to some of London’s most pressing societal issues.

Our Strategy

Our Strategy

Alderman Charles Bowman
The Rt Hon The Lord Mayor of The City of London:

We are taking what I call the 4 3 2 1 approach to creating A Better City for All.

  • 4

    We will work on four key pillars to build a City that is Healthy, Skilled, Inclusive, and Fair

  • 3

    We will deliver ground breaking programmes with our three charity partners, Place2Be, OnSide Youth Zones and Samaritans and continue to develop our three thought leadership initiatives: the Power of Diversity, This is Me and City Giving Day

  • 2

    Our work will benefit two communities: City employees and their family and friends, as well as residents of neighbouring communities

  • 1

    We have one aim: A Better City for All

I am very proud that will be working alongside three special partners to deliver critical change in building a Healthy, Skilled, Inclusive and Fair City.

We are thrilled to be collaborating with Place2Be, OnSide Youth Zones and Samaritans, leveraging their skills and invaluable experience to deliver real and tangible change to our City, for this generation and many, many to come.

Peter Estlin
Senior Alderman Below the Chair

Our plan is ambitious and we cannot do it without you. We are confident that with the convening power of the Lord Mayor, the collaboration and backing of City businesses and the skill of our charity partners, we can achieve our common ambition to tackle the major social issues in our City.

Together we can help one million individuals thrive and I look forward to working with you to create A Better City for All.

William Russell
Alderman