• Our six strategic aims are:


    Raising funds to support charities/projects that address at least two of the pillars


    Showcasing successful initiatives implemented in companies addressing the pillars


    Providing companies with tools and initiatives to enable them to tackle specific diversity topics eg: gender, disability, social mobility


    Enabling collaboration across the City to tackle specific issues under each pillar


    Leading City-wide campaigns and initiatives during a year to address a challenge under each pillar


    Incubating concepts and initiatives through a collaborative approach that tackles an issue to provide a solution/intervention that can be replicated, rolled out, or become mainstream.

the Lord Mayor of the City of London

Collaboration across the City

As our Appeal enters its final year of three, my colleagues Aldermen Peter Estlin, Sir Charles Bowman and I are delighted to see the transformational impact it has had on people’s lives.
The figures, case studies and quotes on the following pages are testament to the huge impact both through the Appeal’s thought leadership initiatives and the groundbreaking projects which we are supporting through our three charity partners Place2Be, OnSide Youth Zones and Samaritans.

We still have plenty more to do and as we continue The Lord Mayor’s Appeal vision and ambition of creating, through our four pillars, A Better City for All, we are now planning for the dynamic evolution of the Appeal moving forward into a rolling programme. Therefore, from this year, as well as supporting our three charity partners mentioned above, we will be beginning our support for The Duke of Edinburgh’s Award, helping enable the charity to extend its reach and in particular engage with more young people from socially disadvantaged backgrounds. This partnership will continue into 2022.

Alderman William Russell 
The Rt Hon The Lord Mayor 
of the City of London

Working alongside our three special charity partners is a privilege. Place2Be now have their Mental Health Champions programme in over 180 schools, OnSide Youth Zones have opened the doors at three London sites - Barking & Dagenham, Barnet and Croydon - and Samaritans’ Wellbeing in the Workplace programme has over 9,000 individuals engaged with the programme.

Alderman Sir Charles Bowman

Our corporate partners and all our supporters have helped us achieve our aims. The collaboration and backing of City businesses, linked with the convening power of the Lord Mayor and the skill of our charity partners, has enabled us to continue to achieve our common ambition to create A Better City for All that is inclusive, healthy, skilled and fair.

Alderman Peter Estlin

The addition of The Duke of Edinburgh’s Award continues the ambition of the Appeal to help one million people thrive. 

Alderman Vincent Keaveny