10 October World Mental Health Day
Leading Light: Standard Chartered Bank
Why is City Giving Day good for business and why have you been involved?
“Standard Chartered is proud to support City Giving Day and celebrate the impact we can collectively make through partnerships with and in our communities. City Giving Day connects employees, clients, peers and the wider community to a shared cause, allowing us to be better together. There is a strong sense of giving within the square mile so it’s great to be able to celebrate that and encourage others to get involved.
On City Giving Day last year, we celebrated 15 years of Seeing is Believing, a charitable initiative to tackle avoidable blindness and visual impairment in collaboration with the International Agency for the Prevention of Blindness. We announced to employees, clients and community stakeholders that we had achieved our fundraising target of USD100million for Seeing is Believing two years ahead of schedule and used the day to raise awareness of the issue of avoidable blindness and the impact that Seeing is Believing has had to date.”
Sonia Rossetti, Head of Corporate Affairs, Brand & Marketing, Europe & Americas at Standard Chartered
Why did you get involved and what was great about City Giving Day?
“I took part in a challenge to navigate a mini-assault course blindfolded. It was an inspiring experience that gave me a better appreciation of what challenges people with visual impairment go through in their day to day lives. We were given tips about clear and effective communications and it was a great way to raise awareness of the issue and understand why it’s so important to get involved.”
Karen Ram – Director, Global Subsidiaries, Corporate & Institutional Banking at Standard Chartered
Why do you think City Giving Day is important and what difference does it make to your charity/beneficiaries?
"City Giving Day put a spotlight on the issue of avoidable blindness and provided the opportunity to thank those who have supported us in reaching our USD100million target."
Seeing is Believing