Introduction
The Lord Mayor’s Appeal, alongside This is Me – in the City, is piloting The Green Ribbon Campaign to help #endthestigma of mental health.

The green ribbon has the simple, but powerful, message of "Together we can #endthestigma" and will be worn by employees across the City and beyond during Mental Health Awareness Week (8-12 May 2017).

Find out more below.

 

GREEN RIBBONS ARE NO LONGER AVAILABLE TO ORDER ONLINE, however please register your interest here to be kept in touch with future events and campaigns or email diversity@thelordmayorsappeal.org for anything specific.

 

Show your support on social media in Mental Health Awareness Week using @LMAppeal and #endthestigma!

This is Me – in the City:
The Green Ribbon Campaign

Imagine everywhere you go during Mental Health Awareness Week you see thousands of people showing they want to help #endthestigma of mental health by wearing a green ribbon.

The Lord Mayor’s Appeal, alongside This is Me – in the City, is piloting The Green Ribbon Campaign to help #endthestigma of mental health. The green ribbon has the simple, but powerful, message of “Together we can #endthestigma” and will be worn by employees across the City and beyond during Mental Health Awareness Week (8-12 May 2017).

This new initiative builds on the inspiring impact of the collaboration that is This is Me - in the City.The stigma of mental health is such a huge issue in organisations and for individuals and we want to address this.

We are asking organisations to invite their employees to wear a green ribbon as a visible sign of support and to help destigmatise mental health by:

  • Creating a visible movement of support for ending the stigma
  • Showing those struggling that there is support and they are not alone
  • Demonstrating the level of support for this issue in your organisation
  • Encouraging people to share their story and to create an inclusive cultures workplace.

Over 150 organisations are taking part, including Bank of England, Baker McKenzie, Deutsche Bank, Aberdeen Asset Management and UBS.

Join this exciting City-wide movement!

The green ribbons will be supplied with a backing card with details of the campaign:

The ribbons are supported by resource materials (which can be viewed below) that will include advice about how to roll out the ribbons as well as templates to help you promote the campaign.

There are just a handful of the 70,000 ribbons remaining so please email diversity@thelordmayorsappeal.org as soon as possible and we will do our best to accomodate your order. All we ask is for you to cover the costs of 35p per ribbon plus postage.

To ensure delivery for Mental Health Awareness Week, please order now!

We carried out some market research with over 60 companies to develop the campaign

  • 100% of organisations surveyed said they would consider rolling out the green ribbon in their organisations.
  • 97% of organisations surveyed said the green ribbon will show employees who have mental health problems that colleagues do care and want to support them.
  • 92% of organisations surveyed said they would use the ribbons to help promote their This is Me activity.
  • 74% think it fits well with / will helping amplify the messages of:
    - reducing the stigma of mental health and/or
    - dispel the myths around mental health in the workplace and/or
    - help build inclusive workplace cultures to improve employee wellbeing.

Support materials:

To help you run your campaign, below are some materials you may consider using: