This is Me provides employers with the tools to change cultures around mental health.
The pioneering campaign encourages organisations to share their employees’ lived experiences about mental health through blogs, video or other medium, a concept initiated by Barclays. Our evidence proves that storytelling is one of the most powerful tools for behaviour change, with organisations that are sharing stories making accelerated progress compared to those that are not sharing stories.
This is Me:
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Aim for 2019
This is Me has grown substantially and by the end of the 2018 campaign had over 500 organisations involved, reaching over one million employees. 2018 saw the launch of This is Me North West and This is Me Scotland with other regions, including This is Me West Midlands, launching in 2019.
Our ambition in 2019 and beyond is to continue this growth nationwide, to reach some of those harder to reach sectors as well as the many smaller enterprises that are in the Square Mile. We will continue to support our organisations in creating mentally healthy workplaces for all.
Suffering from ‘burn out’ trying to balance work and life demands, Chris, a Barclays Transformation Director, was diagnosed with stress, anxiety, sleep deprivation and was potentially days away from a stroke.
She took a supported leave of absence whilst she recovered through rest and talking therapies, and returned to work five months later with a different perspective and a passion to support others in protecting their wellbeing.
- The beginnings of change
- 96% 96% of organisations say that This is Me has a positive impact on reducing the stigma of mental health.
- 100% 100% would recommend the Green Ribbon campaign.
- 96% 96% of organisations said the Green Ribbon helps create a focus on mental health.
A massive shift
Through Chris’ workplace Reach Network at Barclays, she became aware of the This is Me campaign and decided to share her story via video. The reaction was extraordinary, with over 700 responses of support from every level of the organisation.
Since then she has noticed a massive shift in attitudes towards normalising mental health issues and helping remove the stigma associated with mental health conditions within the company and the City as a whole.
She now feels confident that she has the tools to manage her health pro-actively and has begun an MSc in Psychology and Diploma in Counselling to further her ambitions to work professionally supporting others.
Recognised for her support of the campaign by being nominated as Barclays Woman of the Year, she is one of the many leaders within the company making good mental health a priority.
It was a good way of connecting to a colleague and remembering we’re all human
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