20 November

Launch of the new Impact Report

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2019 has been the biggest year yet for The Lord Mayor’s Appeal, and their new Impact Report shows just how wide-ranging the effect has been on the City and beyond.

The report was launched at a reception where almost 300 attendees heard personal presentations on the Appeal’s impact from speakers and representatives from the  Appeal’s  charity beneficiaries, their corporate partners,  businesses who have taken part in various initiatives, as well as the late Lord Mayor Alderman Peter Estlin, and the new  Lord Mayor of the City of London Alderman William Russell.

The Lord Mayor’s Appeal brings together businesses, employees, neighbouring communities, and charities to find solutions to some of London’s most pressing societal issues. During 2019, it delivered groundbreaking programmes with charity partners: Place2Be, Onside, and Samaritans, whilst building on the great work of their thought leadership initiatives: The Power of Inclusion, This is Me, She Can Be and City Giving Day. The combined impact of the charity projects and Appeal led initiatives benefits City employees, residents, as well as those who live and work in neighbouring communities.

Lord Mayor William Russell says:

“As our Appeal continues to go from strength to strength, my colleagues Aldermen Peter Estlin, Sir Charles Bowman and I are delighted to see the transformational impact it has had on people’s lives. We have enabled collaboration across the City and provided companies with the tools and initiatives to tackle specific challenges such as mental wellbeing, diversity and inclusion. We have showcased successful implementation of initiatives within many companies which address our four pillars of inclusive, healthy, skilled and fair. We still have plenty more to do and we continue The Lord Mayor’s Appeal vision and ambition of creating, through our four pillars, A Better City for All.”

Highlights of the report include:

  • A series of breakfasts focusing on the Power of Inclusion, aiming to address issues of diversity. Over 90% of attendees say that they would recommend a Power of Inclusion event to a colleague.
  • She Can Be… opened up the City to untapped talent through a one day event in which groups of young women visit City firms and meet role models to learn about how their skills are valuable to the workplace, the diversity of backgrounds of the City’s employees, and why the City wants to recruit them. 88% of young women felt empowered to make decisions about their careers after She Can Be…
  • City Giving Day, the annual celebration of philanthropy and giving in the City, saw 424 organisations take part in everything from cake sale to static Wattbike races, raising over £500,000 for charities.
  • Two Green Ribbon Days, with Mental Health Awareness Week seeing buildings such as Guildhall, 10 Downing Street and Emirates Stadium lit up in green. Over 150,000 green ribbons were worn during the week.
  • Over 770 organisations are registered for This is Me, a pioneering campaign that encourages employees to share their mental health story and be open and honest about what can help them thrive at work.
  • Wellbeing in the Workplace, an initiative run with Samaritans which gives employees the skills they need to manage their own emotional health as well as being able to support those around them, well before those feelings reach crisis point. Over 10,000 people have accessed the online programme.
  • With funding from the The Lord Mayor’s Appeal Place2Be were able to train 479 counsellors on placement last year who worked in Place2Be schools across London. They provided one-to-one counselling support to 1,547 children in London.
  • 14,141 Young Members have joined the first 3 London OnSide Youth Zones, all accessing somewhere to go, something to do and someone to talk to.

The report is available here – thelordmayorsappeal.org/about/impact-report-2020

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