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Imagine everywhere you go during Mental Health Awareness Week you see thousands of people showing they want to help #endthestigma of mental health by wearing a green ribbon.

The Lord Mayor’s Appeal, alongside This is Me – in the City, is piloting The Green Ribbon Campaign to help #endthestigma of mental health. The green ribbon has the simple, but powerful, message of “Together we can #endthestigma” and will be worn by employees across the City and beyond during Mental Health Awareness Week (8-12 May 2017).

This new initiative builds on the inspiring impact of the collaboration that is This is Me - in the City, whose mission is: Committed to changing attitudes towards mental health in the City: Organisations collaborating to build inclusive workplace cultures. Reducing stigma, dispelling myths and improving employee wellbeing for good.

The stigma of mental health is such a huge issue in organisations and for individuals and we want to address this. We are asking organisations to invite their employees to wear a green ribbonas a visible sign of support and to help destigmatise mental health by:

  • Creating a visible movement of support for ending the stigma
  • Showing those struggling that there is support and they are not alone
  • Demonstrating the level of support for this issue in your organisation
  • Encouraging people to share their story and to create an inclusive cultures workplace.

Over 60 organisations are already interested in taking part, including Bank of England, Baker McKenzie, Deutsche Bank, Aberdeen Asset Management and UBS.

“I am proud to be wearing my green ribbon in support of ‘This is Me- in the City’. 1 in 4 UK adults suffer, at some time in their lives, from mental health difficulties. A half of absences in non-manual work can be put down to stress. Mental health difficulties can affect any of us at any time, employers and employees, in each and every sector. Let us therefore stand together, and show our support for ending mental health stigma in the work place.”   - Alderman Dr Andrew Parmley, Lord Mayor of the City of London

Why The Green Ribbon Campaign and why now?

Based on a successful concept by PwC, we carried out some market research with over 60 companies to develop the campaign:

  • 100% of organisations surveyed said they would consider rolling out the green ribbon in their organisations.
  • 97% of organisations surveyed said the green ribbon will show employees who have mental health problems that colleagues do care and want to support them.
  • 92% of organisations surveyed said they would use the ribbons to help promote their This is Me activity.
  • 74% think it fits well with / will helping amplify the messages of:

- reducing the stigma of mental health and/or

- dispel the myths around mental health in the workplace and/or

- help build inclusive workplace cultures to improve employee wellbeing.


There will be only 50,000 ribbons available, of which 20,000 have already been taken. Please visit The Green Ribbon section of the website and complete the order form as soon as possible to guarantee your ribbons.

To ensure delivery for Mental Health Awareness Week, please order no later than Friday 24th March.