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The Lord Mayor’s Appeal Hot Air Balloon was one of  82 hot air balloons launched from Lydden Hill Race Circuit and headed for the famous White Cliffs of Dover and the open water setting a new Guinness World Record on 7 April 2017.

The previous record, coincidentally set on the same date of April 7th in 2011, saw 49 balloons complete the flight, however today's flight easily surpassed this number.

Organised by aerial marketing specialist Exclusive Ballooning and sponsored by recruitment processing outsourcing specialists Datum RPO, this proved to be the flight of a lifetime for all involved as the balloons drifted over the busiest shipping lane in the world.