City Giving Day Charity Challenges

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The third Monday of January, which this year falls on 20 January, is known to some as ‘Blue Monday’. This year, The Lord Mayor’s Appeal charity partner Samaritans is taking back this day, and turning it into ‘Brew Monday’.

Samaritans is encouraging people to have a Brew Monday on 20 January, or any day that is best for you throughout January and February, to get people together for a cuppa and a chat.

When it’s cold and grey outside, getting together to connect over a warming cuppa and a good conversation helps to make us feel better and manage the ups and downs of life.

By using the get-togethers to raise money for the charity, Samaritans can continue to give people somewhere to tun when they need to talk.

Brew Monday in the workplace

Businesses are getting behind Brew Monday, to boost staff morale and raise awareness of wellbeing in the workplace. Here are some of the benefits of hosting a Brew Monday in the workplace:

  • Raises awareness of your company’s wellbeing initiatives
  • Can be the first step to getting a conversation going in a light-hearted way
  • Kick starts the year, with a morale boost after Christmas
  • Staff get to know each other across silos and offices
  • Opportunity to invite homeworkers into the office for a friendly catch up and check they are ok
  • More relaxed and happy staff are more productive
  • Well supported staff are more likely to stay
  • Might encourage someone to get talking
  • Boosts your workplace fundraising for Samaritans

A Brew Monday event doesn’t have to take place on the 20th. It could be any date throughout January or February to get colleagues together and encourage conversations.

Samaritans helps organisations support staff wellbeing in a number of ways.

In 2018 Samaritans’ Wellbeing in the Workplace online learning programme for city workers launched, with the help of The Lord Mayor’s Appeal. It has been successfully rolled out to over 800 organisations since. Find out more about the programme here.

How Brew Monday helps Samaritans

It costs just £5 for Samaritans to be able to answer a call for help from someone struggling to cope with big, difficult feelings, who may feel so alone.

A donation to Samaritans for a lovely cuppa and a piece of cake (or two!) can bring warmth to someone at the toughest time of their life.

Find out more about Brew Monday and download the fundraising pack here

For more information on our response to Covid-19 / Coronavirus please go here →