The Giving Tuesday campaign began in America in 2012, as a way to give back after the big shopping days of Black Friday and Cyber Monday. It was brought to the UK in 2014 by the Charities Aid Foundation with the key aim of encouraging people to think of others in the run up to Christmas. It now runs officially in over 65 countries worldwide and is a global generosity movement that encourages everyone to give back.
As a response to Covid-19, Giving Tuesday UK have decided to host a special day called #GivingTuesdayNow on Tuesday 5 May, as a day of unity and a chance to say thank you to thank those who have supported us, our families and communities during this challenging time. It is a way to show gratitude to all those people who are stepping up and reaching out, continuing to delivery their vital work during this challenging time. Charities have been at the forefront of this outpouring of collective action, helping to facilitate and coordinate people’s desire to help.
Including charities like our partners Place2Be, Onside Youth Zones, Samaritans and The Duke of Edinburgh’s Award, who are all adapting to these difficult times through innovative means to meet the needs of the vulnerable individuals that they work with. With an economic downturn, fundraising events cancelled, and donations from the public dropping, they could really do with some extra support, and we hope that on #GivingTuesdayNow our partners and supporters are able to help.
As part of the #GivingTuesdayNow campaign they are encouraging businesses to think about how they can give to charity. Whether it’s through volunteering some time, donating some money, matching funding, or taking part in a (socially distant) fundraising event, there are still numerous opportunities to be philanthropic during this time.
They say ‘#givingtuesdaynow will be a day to celebrate and support the charities who have stepped up and reached out to support our family, friends and communities during this difficult time and who are continuing with their important work in challenging circumstances.’
One action they are asking everyone to do is share a heart, to say thank you. We’ve created some red heart resources here, that you can display on social media, or share with someone who has gone above and beyond at this difficult time.
Get started on social media now by engaging with the #CharityUnitesUs and #EveryDayCounts campaigns, and using the hashtag #GivingTuesdayNow. You can find The Lord Mayor’s Appeal on Twitter @lmappeal, Instagram @thelordmayorsappeal and LinkedIn @The Lord Mayor’s Appeal. We have created some assets featuring red hearts for you to use here.
#GivingTuesdayNow is a global day of giving. If you’ve been inspired to volunteer time, donate to charity, support a cause or share your support, consider taking part in City Giving Day on Tuesday 22 September to continue to share your stories and celebrate what you’ve helped achieve. Like #GivingTuesdayNow and the red heart campaign, we encourage you to #GoRed as a symbol of solidarity. If you would like to get involved, register here.